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YOUR DESTINATION'S SUPPORT FOR
INTERNATIONAL TOURISM MARKET ACCESS
AND SUSTAINABLE DEVELOPMENT
VIA CAPACITY BUILDING & TECHNOLOGY TRANSFER
CAPACITY
BUILDING
TECHNOLOGY
TRANSFER
MARKET
ACCESS
iMap
PURPOSE OF THE PROGRAM
Generate capacities to develop innovative tourism offer
Implement digital and conventional commercialization channels
Attract the desired type of international visitors
Effectively use tourism as a means for local sustainable development
PROGRAM CHARACTERISTICS
Deployment remotely or in person
Through mentoring & facilitation for rapid implementation in your organization
Using conventional and digital methods
Including state of the art web-based tools with no need for programming
PROGRAM COMPONENTS - IMAP
innovation, target markets and methods + tools for digital & conventional B2B & B2C commercialization
solution for product innovation and to build relationships with visitors and partners in target markets
3.
DISTRIBUTION
_
BOOKING CAPABILITIES FOR BUSINESS-CONSUMER (B2C) & BUSINESS-BUSINESS (B2B) MODALITIES
on-line & off-line multi-channel solution for distribution and booking of tours and activities
RESPONSIBLE
EXPERT
Dr. Santiago Rodríguez Girón, PhD Tourism
Solutions for Sustainable Development through
Tourism & International Market Access
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